New campaign promotes a safer summer

With England continuing to scrape through the European Football Championships, we are continuing with our Summer Safety campaign.

The campaign has been run since the beginning of the football tournament on 14 June and is a collaboration between Staffordshire Police and Staffordshire Fire and Rescue Service. Topics covered are domestic abuse, drink-related violence and drink driving from a police perspective and water safety, cooking safety and outdoor safety from fire.

In the first two weeks we kicked off the campaign with a media launch hosted at St George’s Park, the England training facility in Burton-upon-Trent. This saw a number of local and regional media outlets attend to share the message of playing safe when enjoying the football and festivities.

Advertising is a key part of our tactics, aimed at those more interested in the football. We are advertising across TalkSport radio in Staffordshire, working with the Partnership Against Business Crime in Staffordshire (PABCIS) to get messages in both physical and digital form into over a hundred pubs in the county and secured targeted poster advertising in hotspot areas.

Social media advertising also plays a critical part of the campaign and we have developed simple video messages that are aimed at users in Staffordshire viewing football content. This advertising has already had over 100,000 views on YouTube and over 135,000 users viewing content across Facebook, TikTok and Snapchat.

The campaign continues throughout the football tournament, with some additional safety messaging continuing throughout the summer. As England hopefully progress through the tournament we will also start to target audiences more specifically based on crime data in different areas of the county. A more in-depth evaluation will be shared in the next edition.