Multi-agency summer safety campaign reaches over half a million

Our recent Summer Safety campaign has enjoyed considerable success in educating members of the public on how to enjoy the warm weather safely.

The Summer Safety campaign focused on domestic abuse, anti-social behaviour, drink driving and public order from a police perspective. In partnership with Staffordshire Fire and Rescue Service we also then focused on barbecue safety, water safety, cooking safety and outdoor safety.

Campaign messages were delivered across social media, paid advertising on social media and using broadcast media to target specific audiences. As the very popular Euro 2024 football tournament was taking place during the summer, we advertised on the radio station TalkSport and our messages reached over 46,000 listeners. Partners in the licensing industry were also very supportive of the campaign. Using crime data we targeted those areas most likely to see repeat offending and distributed branded beer mats and posters with key safety messages on into local licensed premises.

Explaining how we police events like Euro 2024 was a popular part of the campaign. We published videos of one of our dedicated football officers at St George’s Park, the England team’s official training facility, and a female officer showing off her football skills whilst sharing tips to stay safe which received the most engagement of all.

The national Response Policing Week of Action also ran during the campaign and so we used it as an opportunity to showcase the great work our response officers deliver to keep communities safe. We featured case studies of three of our officers and what their day was like.

Shocking and hard-hitting content were also a part of the campaign, with the public hearing accounts of a mother losing her son in a drink driving incident and dashcam footage of drivers making dangerous manoeuvres and barely avoiding a collision.

Despite unpredictable weather conditions removing the need for some of the more hot-weather-dependent messaging, the campaign was successful and shared key messages with a wide variety of communities across Staffordshire.