Christmas crime prevention campaign reaches across the county

Our recent Christmas campaign, which focused on the prevention of burglary and robbery, has reached hundreds of thousands across Staffordshire.

Around the Christmas period we often see a spike in serious acquisitive crime, which includes crime types like domestic burglary and personal robbery. In response, we developed a campaign to educate the public on how to keep their home and possessions secure.

Under the banner of 'Be Sure You’re Secure', we shared a mixture of video content, graphics with basic advice on and delivered advertising on different platforms to reach audiences in the home.

A video we developed, focusing on the scenario of a presenter of the famous show 'Behind the Keyhole' being unable to get into a house because it was so secure, enjoyed very a positive response and was viewed by over 75,000 people. You can watch the video here: ParcelHero - Worldwide Parcel Delivery

Advertising messages were also delivered as people paused programming on the ITV X app and using digital audio advertising when someone listened to a commercial radio station through their home smart speaker. These tactics combined reached over 33,000 unique users.

Although this was a Christmas campaign, partners are encouraged to share these messages whenever they feel appropriate. For a partner pack or for access to any of the resources, please contact [email protected].