Officers are appealing for any witnesses who may have seen the suspect pictured on or around Hunter Street in Burton this evening.
Officers were called to a report of a robbery at the Premier SRS Stores on Hunter Street, Burton-upon-Trent at around 5:10pm today (6 June).
A man armed with a knife attempted to break into the till in the shop before fleeing the scene. The man was wearing a matching tracksuit with the Supply and Demand logo on his chest.
Anyone who may have seen this man or who witnessed any suspicious behaviour at that time should contact Staffordshire Police on Facebook or Twitter quoting incident number 552 of 6 June. Alternatively, for guaranteed anonymity, call Crimestoppers on 0800 555 111.