Cookies are used on this website to improve user experience and for essential functionality; they are not used for identification purposes.

We use the following cookies on the website for the reasons explained below.

Google Analytics, Google Tag Manager and Google DoubleClick

These cookies help us accurately estimate the number of visitors to the website and provide us with a better understanding of how our customers use it.   

Google Analytics sets the following cookies:     

Universal Analytics

Cookie name

Expiration time

Purpose

_ga

Two years

This cookie is used to distinguish users, which helps us count how many people visit our website

_gat

Ten minutes

Used to manage the rate at which page view requests are made

Google Analytics

Cookie name

Expiration time

Purpose

_utma

Two years

Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page

_utmb

30 minutes

This works with _utmc to calculate the average length of time you spend on the site

_utmc

When you close browser

This works with _utmb to calculate when you close your browser

_utmz

Six months

This tells us how you reached the site (eg from another website or a search engine)

If you don't want to send information to Google Analytics, an opt-out browser add-on is also available or you can configure your browser to enable you to choose which, if any, cookies are allowed to be created.

‘Remarketing’ services

We use cookies from the Google Doubleclick and Facebook Pixel services to track activity of website visitors originating from media sources. Anonymised data from this service is used for the purpose of optimising our online advertising activity for recruitment.

In certain cases we may use ‘remarketing’ services to target our ads to you based on your prior use of our site when you visit other sites included within an online advertising network.

If you do not wish to be tracked in this way, you can opt out via the following:

Session cookies

Our site makes use of session cookies to enable us to identify requests from the same browser during a limited time window, and provides a way to remember page changes, item or data selection for the duration of that session.

Session cookies are essential for the website to operate and are set upon your arrival to the site. These cookies are deleted when you close your browser.

Site messages

You may see pop-up messages on our site.  For example, a pop-up explaining our use of cookies on this site. Once you have seen these messages we store cookies to ensure we do not show you the same message again.

Managing cookies

The cookies we use will be sent to your browser and stored in the cookies directory on your computer.

To find out how to reject, delete or update your cookie preferences in your browser you need to know what browser you use and what version of it you're using. Most browsers have guidelines on how to adjust cookie settings, use the 'Help' menu to find out this information.

You can learn more about managing cookies at About Cookies.

This privacy and cookie usage statement applies to www.staffordshire.police.uk and beta.staffordshire.police.uk. If you would like further information about website privacy and how we use cookies, please contact us.